Tag Archives: Elizabeth Lowell

Oyster Brings a Netflix-like Model to Romance Reading

23 Oct

I was thrilled to find out that a new platform has come on the market for readers, Oyster. Looking to Netflix as a subscription model, readers pay $9.95 per month and have access to all of Oyster’s library (about 100,000 in copyright books), with the ability to “play” any book they want – books don’t download onto your device (which I imagine means you need to have a connection at all times).

For heavy readers this becomes an affordable alternative, particularly as more and more publishers release titles onto Oyster’s platform. Having read about Oyster and watched videos about how it works, I nevertheless wanted to have a better sense of what it could offer romance readers, but I wasn’t willing to pay for a month in order to test the water. Lucky for me, Oyster recently announced a free month to trial the platform for people wanting to test it out (in honor of their iPad app release).

A major caveat before downloading the app – originally designed for the iPhone, the iPad version of the program is meant to be enlarged using the 2x button. This means that users not running the latest iOS are going to notice highly pixelated text which makes it hard on the eyes. People running iOS 7 on their phones and iPads will have no problem.

The iPad is a natural first device upon which to launch considering its level of infiltration in the market.

But what does Oyster have to offer romance readers? I found the offerings to be diverse and hitting several big name authors – Amanda Scott, Debbie Macomber, Lisa Kleypas, Sarah Maclean, Julia Quinn, Katherine Ashe, and Tessa Dare were some of the historical romance authors (they even have most of Kathleen Woodiwiss‘ backlist) and paranormal authors like Christine Feehan, Jeaniene Frost and Lyndsay Sands were represented as well. A few erotica books were in there, as well as category romance from Crimson Romance’s imprint, and romantic suspense authors like Carla Swafford and Elizabeth Lowell.

I didn’t like that so many non-romance books were mixed in (because it makes it look like Oyster doesn’t know what the definition of the genre), but it is true that romance readers often cross-genres, particularly with mystery, historical fiction and women’s fiction – nevertheless, I don’t want to see them when I’m looking for romance. There’s plenty of contemporary romance, romantic comedy and inspirational romance and they even divide up historical romance, highlighting Regency and medieval titles. It’s pretty snazzy.

Could there be more titles? Sure. But the above authors are damn good ones and there was a nice mix of books I’ve read and books I want to read – considering I read around 350 romance novels a year, I find this pretty snazzy and I’m sure it will only get better as Oyster will have to acquire more titles in order to stay competitive, particularly with other subscription read services about to launch.

So take a look at Oyster (for free) to see if you’ve got the hardware to see if it has something to offer you as a romance reader. I think that you’ll find it may offer readers a wonderful romance library to draw upon (for only $9.95 a month.

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