E-reader Lust: How Amazon’s Newest Paperwhite and It’s MatchBook Program Can Make You a Better Reader

5 Sep

The Kindle Paperwhite is incredibly bright, offering no glare in outdoor conditions and a strong contrast for readers, making it easy on the eye.

My e-reader lust knows no bounds. Perhaps because I am such a voracious reader and love ebooks as much as paper ones (sometimes more) I’ve yet to meet the e-reader I didn’t like – Kobo, Nook, Kindle, and tablets like the Nexus or my wonderful iPad (both sizes are amazing). I have an iPad which I use for other aspects of my life, but naturally my Kindle app (and iBook and Nook apps) are the center of my reading existence as they allow me to access the more than 1300 ebooks I have in my Amazon account (and no, I am not making that number up). With so many authors putting out novellas and short stories ONLY available in e-book form (and many outstanding authors debuting solely with electronic books), I wouldn’t be able to keep up with the romance genre without one.

Yet despite my slutiness in all gadgets electronic, I do believe strongly in Kindle products and apps because I think that Amazon has the market cornered with its combination of great selection, some of the best prices, and access to my library with virtually every electronic device on my desk and in my pocketbook. Whether it’s my phone, computer or iPad, I can grab a hold of my books virtually anywhere and since I will begin reading my book in progress if you leave me alone for two minutes, that’s pretty important to me.

I actually bought a basic level Kindle last Christmas as a present to myself because 1) with the push buttons to advance rather than a touch screen I could put it in a ziplock and read ebooks during my marathon bubble baths, 2) I’m an Amazon Prime member for the free shipping and Amazon Instant Video access (so worth $79 per year) and that means I get to borrow books for free each month with an actual Kindle device and 3) it was only $69.

The shot of Goodreads on the newest Paperwhite.

All the various Kindles since the original one debuted haven’t really tempted me since their color screens and multimedia abilities are all matched, if not surpassed by my iPad 2. But when the Kindle Paperwhite came on the scene, oh, that’s when my e-reader infidelity ramped up! The Paperwhite is light just like my original Kindle (it’s the height and depth of a ballpoint pen, so extremely comfortable to hold) but the contrast with its e-ink beats everything on the market, with a no-glare screen that makes reading into the wee hours easy on tired eyes. But the newest Paperwhite, just announced a couple of days ago and priced at $119, has features which have ramped up the urgency and catapulted it into this year’s holiday gift category. Namely, Amazon is choosing this model of Kindle as the featured device to promote its seamless integration with Goodreads.

Now THIS is a development. While some people threw up their hands when Goodreads was acquired by Amazon earlier this year, I haven’t noticed any changes to that community as of yet, so I’m not getting my knickers in a twist about the partnership, particularly because I was hoping something like this would occur. You see, with those aforementioned 1300 books, I spend a pretty decent amount of time putting titles into my Goodreads account since I use it to religious track my reading, and a device/Goodreads integration would save me a lot of time and energy.

Organizing your Kindle books into collections is only an option on actual Kindle devices.

I adore Goodreads not just for the rating and tracking ability, but because I can organize my books into shelves, which are mostly for me to indicate where I keep said book (“in kindle,” “Lendle”, “my paper copy” or “in library”). But with the endless stream of book covers in my Kindle app, my inner librarian aches for a better way to organize these. On any actual Kindle device you can actually organize your books into “Collections” which would be utterly A-M-A-Z-I-N-G as I have always wanted to push each new book I buy and finish into subgenre romance categories (Paranormal, Suspense, Contemporary, Holiday, etc.) which would make it a breeze to pick for better blogging. Having my NetGalley books in a “Review These” collection would also be pretty nifty, making me that much more efficient, and this librarian adores efficiency like Seven of Nine loves running a diagnostic (Star Trek Voyager fans, anyone?)

Whether it’s with a thirty cent Ziplock bag or a state-of-the-art waterproof case, reading and baths are synonymous for romance readers.

But attachment to touch buttons is also becoming a thing of the past as the bathtub becomes fair game with the advent of accessories like the DryCase which works with a variety of devices (including my iPad) and would enable me to bring any device (*manic giggle*) into my fabulous cast iron tub circa 1930. I could even use their DryBuds to listen to music while I’m soaking since the case has a waterproof headphones jack! My God, I’d never get out…Take a look at the video to see how great this is and they are not even expensive – the DryCase retails for around $60 for the tablet size and the special earbuds are around $30. Considering that I’d pay as much for a decorative case that wouldn’t even offer protection from rain, I don’t consider that an exorbitant one-time cost.

MatchBook, bundling print and ebooks for voracious readers who want their authors anywhere, anytime.

Okay, so my most-wanted reading device is clearly fantastic, but Amazon also listened to experts like those at Publisher’s Weekly and realized that bundling ebooks with print books was a damn clever way to push more books. Duuuhhhhh. Enter MatchBook (super clever name!) where – like their audiobook offers which are discounted when you purchase the ebook – an ebook version of a book might be offered at a significant discount, with the majority landing in the $.99 to $2.99 range.

This could be a goldmine for Amazon, as I sometime make a print/Kindle choice for a lot of my books, often choosing a used print copy to save money since the Kindle version is not a discounted price (if I’m not going to pay the list price for the paper book, I’m hesitant to do it for the Kindle version). A used copy makes Amazon less money (and makes the publisher no money since they got their profit on the first sale of the book), but by bundling a new book and it’s ebook companion, I get two versions of the book (which I like to have for my favorite authors and series) and Amazon and the publisher make more of a royalty off me, while I actually save money. MatchBook will be retroactive, offering readers the discounted ebook versions off everything they’ve purchased from Amazon since 1996 that has an eligible ebook. With those 1300 books, I’m kind of curious to see how many offers I might have!

So I’ll be going to sleep with a smile on my face, dreaming of Paperwhites and bubble baths and even more books for my money. Take a look and see if Amazon’s newest offerings can fulfill your e-reader lust or if another device will fit the bill, but whatever you do, keep reading.

One Response to “E-reader Lust: How Amazon’s Newest Paperwhite and It’s MatchBook Program Can Make You a Better Reader”

  1. La Deetda Reads September 5, 2013 at 10:24 pm #

    I have a Kindle 3-keyboard and a PaperWhite. Love the PaperWhite and still love the older Kindle. I guess I’m just in love with Kindle. I am really excited about the new MatchBook program. I think I will primarily use it for those books I may have misplaced, lost, leant out and never saw again so that I can reread some old favorites. I am slightly leary of putting too many books on the PaperWhite since it doesn’t hold as many as my K-3. I usually just delete the book from the machine after I’ve read it. Gotta love that Amazon Cloud where you can go and acess any of your library of Kindle titles. I’m not a bath taker and I’ve yet to need to read in the shower but knowing me that day may come.

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